Over 200 LGBTQ+ organisations and their supporters have united to make a strong call to Target, urging the retail giant to replenish its inventory of Pride merchandise and condemn the actions of “extremists” who have spoken out against these controversial items.

The demand comes in response to the recent revelation that Target’s Pride collection includes apparel specifically designed for children within the LGBTQ+ community. This revelation prompted some consumers to initiate boycotts against the company.

Just two weeks ago, Target announced its Pride section, stating that it would be relocating it from the front of its stores and removing certain items from its inventory entirely. Target justified this decision by citing “volatile circumstances” and “threats impacting our team members’ sense of safety” as the primary reasons for removing these products, which have been at the centre of intense confrontations.


However, designers whose merchandise was pulled from Target’s shelves criticised the retailer for capitulating to the backlash. Among them was Erik Carnell, a clothing designer who identifies as a transgender gay man.

Carnell expressed his concerns to Reuters, highlighting the dangerous precedent that Target’s decision sets. He argued that the company essentially allows itself to distance itself from the LGBTQ+ community whenever it becomes convenient by bowing to pressure from a vocal minority. Carnell emphasised that if Target claims to care about the LGBTQ+ community, it should stand by its commitment regardless of the controversy surrounding its products.

Leading LGBTQ+ organisations, including the Human Rights Campaign, GLAAD, GLSEN, Family Equality, the National LGBTQ Task Force, and approximately 200 other allied groups, joined forces and released a joint statement on Monday outlining their demands for Target.

The statement called for Target to publicly reaffirm its commitment to the LGBTQ+ community within the next 24 hours. Additionally, the organisations demanded that Target restock all Pride merchandise in physical stores and online. Furthermore, they emphasised the importance of ensuring the safety of Target’s team members, who are on the front lines of these interactions.

The collective voice of these organisations and their allies is a testament to the significance of this issue. The statement issued by this coalition demonstrates the urgent need for Target to respond to the demands of the LGBTQ+ community and its supporters. The ball is now in Target’s court, and how they choose to address these concerns will undoubtedly shape its reputation and standing within the LGBTQ+ community and beyond.