New Zealand’s Bear community came together for an unforgettable night as Luke Bird was crowned Mr Bear New Zealand 2025, taking the title in a competition filled with charisma, camaraderie, and celebration.
The annual event, a highlight of the Bear community’s calendar, saw a group of proud and diverse contestants take the stage, each bringing their unique charm and personality. With the title on the line, the competition was fierce, but Bird stood out with his confidence, warmth, and undeniable stage presence, ultimately winning over both the judges and the crowd.
Held in front of an enthusiastic audience, the event showcased the heart and soul of New Zealand’s Bear community. Attendees cheered on the contestants as they took part in various rounds, highlighting their confidence, individuality, and sense of community spirit.
Following in the footsteps of last year’s winner, Tia, who went on to claim the Mr Bear Australasia title, Bird now has the opportunity to represent New Zealand on an even bigger stage. His victory not only cements his place within the community but also continues the tradition of showcasing Kiwi Bear pride internationally.
Winning Mr Bear New Zealand is more than just wearing the sash—it’s about representing the inclusivity, strength, and unity of the Bear community. The event serves as a powerful reminder of the importance of visibility, connection, and celebration.
With his new title, Bird will take on ambassadorial duties within the Bear and wider LGBTQ+ communities, using his platform to promote inclusivity, body positivity, and the importance of community support.
As the confetti settles, all eyes are now on Bird’s journey ahead. Will he follow in Tia’s footsteps and bring home the Mr Bear Australasia title? One thing’s for sure—New Zealand’s Bear community will be cheering him on every step of the way.
For those inspired by the event and eager to take part next year, entries for Mr Bear New Zealand 2026 will open soon. Stay connected and be part of this incredible celebration of pride, strength, and unity.
Photos | Andrew Deakin.
