Bad Bunny is turning up the heat in Calvin Klein’s Spring 2025 campaign, marking his first collaboration with the brand. Wearing the Icon Cotton Stretch underwear, the global superstar brings his signature confidence and undeniable presence to a campaign that is as bold and immersive as his music.
Shot and directed by Mario Sorrenti, the visuals strip the artist down—both literally and figuratively—to his most authentic and sensual self. Set to his hit song “EoO”, the campaign blends style, movement, and music, creating a striking fusion of fashion and culture.
A Special Shoot in Puerto Rico
“This has been in the works for some time now,” says Bad Bunny. “Seeing it finally come to life has been gratifying. I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
A Fresh Take on Calvin Klein Icons
The campaign spotlights Calvin Klein’s updated Icon Cotton Stretch underwear, featuring:
✅ Enhanced shape retention for a better fit
✅ A contour pouch for support and comfort
✅ A stitch-free Infinity Bond waistband for a seamless feel
In addition to underwear, the Spring 2025 collection includes crewnecks, tank tops, and v-neck t-shirts in neutral tones, which CK say will allow fans to move like Bad Bunny in premium comfort.
