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Rylie Jeffries, a 27-year-old professional bull rider from Oklahoma, is making waves online after a moment in the backyard caught the attention of eagle-eyed viewers.

During a chat and a bit of light flirting with fellow housemate Katherine Woodman, 23, cameras captured Jeffries making an, ahem, noticeable “adjustment” in his shorts. The clip quickly went viral, sending social media into overdrive as fans shared their reactions — many of them cheeky, thirsty, and unapologetically amused.

It’s far from the first time Big Brother has provided more than just strategic gameplay for viewers, but Jeffries’ viral moment has cemented him as this season’s unexpected… talking point.

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