Lacoste has debuted its latest underwear campaign, once again featuring actor and brand ambassador Taylor Zakhar Perez, known for his breakout role in Red, White & Royal Blue.
Since officially joining Lacoste as a brand ambassador in January 2025, Perez has strengthened his creative partnership with the fashion house, appearing in a number of campaigns and high-profile projects. His latest collaboration is no exception.
Set in a moody Parisian gym changing room, the new campaign captures Lacoste’s modern yet timeless aesthetic. The shoot was led by photographer Angelo Pennetta, with video direction by Simon Cain and styling by celebrity fashion guru Jason Bolden.
In a statement, Perez said:
“Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me.”
He described the campaign as a personal and powerful expression, saying:
“This campaign feels intimate, powerful, and very sincere to me — celebrating confidence, craftsmanship, and the quiet strength of Lacoste’s heritage reimagined boldly for today.”
Perez also reflected on the strength of his evolving partnership with the brand:
“Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy.”
Grateful for the creative freedom afforded by the brand, he added:
“I’m so grateful to Lacoste for the trust and creativity this year. My quiet hope is that this campaign leads to more private moments of effortless abandon.”
Lacoste’s promotional video highlights the bold spirit of the new collection, with a voiceover stating:
“Introducing the new Crocodile Style — a new Lacoste underwear collection, where confidence, elegance, and freedom come to life through Taylor Zakhar Perez.”
The visuals are sleek, sensual, and unmistakably confident — much like the brand itself. The campaign sets the tone for Lacoste’s evolving identity, with Perez as a bold, modern face of its future.
