CeeDee Lamb has set social media off after fronting a new Nike underwear campaign, with plenty of fans … especially gay ones, making it very clear they were paying attention.
The Dallas Cowboys star recently shared photos from the campaign on Instagram, showing off the new collection and instantly sending the comments section into meltdown. While Lamb remains one of the team’s biggest names heading into the new NFL season, it was this off-field moment that had people talking.
The campaign quickly picked up traction online, with fans flooding social media to admire the wide receiver’s latest shoot. It was less about football and more about the images themselves, as followers openly thirsted over Lamb’s post and turned it into a viral moment.
Even former Cowboys teammate Brandin Cooks joined in, commenting, “Yoooo let me see,” alongside a bow and arrow emoji — a response that only added more fuel to the online chaos.
Lamb appeared to take it all in stride, replying with a simple message telling Cooks to “relax”.
The viral reaction has only added to the buzz around Lamb’s growing partnership with Nike. And while the Cowboys are focused on the season ahead, online audiences were clearly locked in on something else entirely.
