Just months after making controversial remarks about LGBTQ+ representation in children’s media, Snoop Dogg has joined forces with GLAAD to stand against bullying queer youth.
The Grammy-winning rapper has partnered with the advocacy group as part of this year’s Spirit Day — an annual event that unites celebrities, brands, and advocates in taking a stand against bullying and harassment targeting LGBTQ+ youth and families.
While Snoop hasn’t publicly addressed the backlash sparked by his earlier comments, this move signals a notable shift. He recently sat down with former The Voice contestant Jeremy Beloate to discuss their collaboration on a new children’s song, Love Is Love, which features in the latest episode of his animated YouTube series Doggyland.
From Controversy to Conversation
In August, Snoop sparked criticism during an appearance on the It’s Giving podcast, where he recalled watching Pixar’s Lightyear with his grandson. The film briefly features a same-sex couple sharing a kiss — a moment that prompted Snoop’s grandson to ask, “Papa Snoop, how she have a baby with a woman? She’s a woman.”
Snoop responded:
“Aw st, I didn’t come for this st, I came here to watch the goddamn movie.”
“Y’all throwing me in the middle of this s**t that I don’t have an answer for … it threw me for a loop.”
He added that queer content was being placed “everywhere” and questioned if it was appropriate for young children, saying:
“They’re going to ask questions. I don’t have the answer.”
“I’m scared to go to the movies now.”
His remarks drew backlash from LGBTQ+ advocates and even led to criticism in Australian Parliament, with Senator Sarah Hanson-Young slamming the AFL for inviting what she called a “slur-merchant” to perform at the Grand Final instead of choosing a local artist.
A New Message of Inclusion
In the Spirit Day interview with Beloate, Snoop shifted the narrative, discussing the importance of representation, love, and understanding for kids and families of all kinds.
“It’s beautiful thing that kids can have parents of all walks and be shown love, to be taught what love is,” he said.
“Being able to have parents from all walks of life, whether it be two fathers, two mothers.”
“Whatever it is, love is the key.”
Snoop acknowledged the curiosity children naturally have about the world around them, especially when it comes to different family structures.
“These are things that kids have questions about,” he said.
“So now hopefully we can help answer these questions and help them to live a happy life and understand that love is love.”
Love Is Love, sung by the Doggyland pups — including Beloate voicing a character named Zippy — celebrates diversity in families and the unconditional love between parents and children. Snoop returns as the voice of Bow Wizzle, the group’s wise mentor.
“Our parents are different, no two are the same, but the one thing that’s for certain is the love won’t change,” the pups sing.
“Families are special, they are so unique, everybody’s got a purpose, more than what you see.
We love you, parents, we love you so.”
‘Love Is What We’re Teachin’ the Kids’
Snoop explained the motivation behind the song:
“It’s teaching parenthood. It’s teaching situations that kids in the world is going through right now.
In a beautiful way through song, dance, melody, just trying to get more clarity on how we live and the way we live.”
He added that music provides a meaningful bridge toward understanding.
“At the end of the day, it’s all about love — that’s what we’re teachin’ the kids with Love Is Love.
Partnering with GLAAD for Spirit Day just felt right, because spreading love and respect for everybody is what real gangstas do.”
“We’re showin’ the next generation that kindness is cool, inclusion is powerful, and love always wins.”
