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Red, White & Royal Blue star Taylor Zakhar Perez is turning heads as the latest ambassador for Lacoste’s global underwear campaign.

“It’s an honour to join Lacoste as an ambassador,” says Perez. “I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”

Shot by photographer Quentin de Briey and styled by fashion powerhouse Jason Bolden, the campaign is pure heat.

One standout image captures Perez standing shirtless on a Paris balcony, his sculpted physique on display as the bold green Lacoste logo steals the spotlight. Another sultry shot brings the mood indoors, where Perez leans against a wall in black boxer briefs, the dim lighting adding a cinematic touch.

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Lacoste’s partnership with Perez isn’t just about looks—it’s a nod to his star power. Recently named one of PEOPLE’s 2024 Sexiest Men Alive, he continues to captivate audiences with his down-to-earth charm and effortless style.

When it comes to romance, Perez values connection over grand gestures. “There’s just always so much noise in everything we do,” he shares. “I think it’s just [about] connection.”

Beyond his modelling and acting career, Perez is making moves behind the camera. He’s launching a production company dedicated to amplifying Latin voices in mainstream media.

“The Latin talent in the mainstream media today is continuously underrepresented,” he told Forbes. “In the United States, 19% of the population is Latin, right? That’s not representative in TV/film.”

His goal? To back visionary creators and bring fresh, authentic Latin stories to the forefront.

Fans of Red, White & Royal Blue have reason to celebrate – Perez is set to reprise his role as Alex Claremont-Diaz in the highly anticipated sequel to Casey McQuiston’s beloved novel. Amazon announced the follow-up film in May 2024, sending fans into a frenzy. While details are still under wraps, audiences can expect more of Alex’s journey alongside Prince Henry, played by Nicholas Galitzine.

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