White boxer briefs, a cheeky camera pan and one of football’s biggest heartthrobs? Calvin Klein knows exactly how to get our attention.
Well, hello there, Jude Bellingham!
The 23-year-old Real Madrid and England football star appears to be the latest sporting superstar slipping into his Calvins, and the first glimpses of his upcoming underwear campaign have certainly got people talking.
Calvin Klein dropped a series of tantalising teasers on social media on 27 October, showing a mystery model sporting the brand’s signature white boxer briefs.
And while the fashion giant has carefully kept his face out of shot, fans and media outlets have been quick to identify the man behind the briefs as Bellingham.
Consider us intrigued.
A Little Tease Goes A Long Way
Sharing the previews, Calvin Klein offered a deliciously simple caption:
“The next icon. coming soon.”
The images feature the footballer in a minimalist studio setting, leaving very little to distract from the underwear — or the person wearing it.
One photograph shows the back of his head, while another features a Polaroid-style shot of him reclining against a work surface.
But it’s the accompanying video that’s really doing the heavy lifting.
The camera slowly pans upwards from his leg towards his neck, offering a cheeky glimpse of the model before stopping just short of revealing his face.
Subtle? Not exactly. Effective? Absolutely.
The mystery has sparked plenty of excitement online, with admirers sharing flirtatious reactions and praising Calvin Klein’s apparent choice of model.
And honestly, we can understand why this particular teaser might deserve a second viewing.
Not Jude’s First Underwear Rodeo
While Bellingham is best known for his performances on the football pitch, he’s no stranger to showing off his modelling credentials.
In June 2024, he starred in a campaign for Kim Kardashian’s SKIMS Mens, modelling pieces from the brand’s Cotton and Stretch underwear collections ahead of the European Championship.
The campaign introduced another side of the footballer to audiences more interested in fashion than football.
Since then, Bellingham’s growing profile has seen him continue to attract major fashion partnerships alongside his sporting career.
His latest Calvin Klein appearance places him among an impressive line-up of footballers and celebrities who have modelled for the iconic underwear label.
Fellow Real Madrid player Trent Alexander-Arnold appeared in a Calvin Klein campaign in 2025, while Brazilian footballer Raphinha fronted the brand’s Spring 2026 campaign.
When’s The Full Reveal?
For now, Calvin Klein is keeping us guessing.
The fashion house has teased more to come, but a date for the full campaign reveal has yet to be confirmed.
Whether you’re a devoted football fan or simply appreciate a beautifully executed underwear campaign, it’s safe to say this is one launch worth keeping an eye on.
And if you need us, we’ll be over at Calvin Klein’s Instagram conducting some very important research.
Purely for editorial purposes, of course. 😉
