Nike Features Trans Olympian In Ad Campaign

Advertisement

International sports apparel company Nike has broken ground by featuring it’s first trans athlete as part of it’s advertising campaign.

Alongside being the first trans Duathlete to complete for the United States men’s teams at the Olympics, thirty five year-old Chris Mosier is also featuring in Nike’s Unlimited Courage campaign which aired in the US this week.

It also marks the first time Nike has sponsored a trans athelete.

Advertisement

“I think back to when I was younger and how much I would have loved to see a trans athlete in a commercial, in an ad representing a major sports corporation,” Mosier told Running World.

“I want to get to a point where every young person can play sports and be their authentic self. I want every high schooler to have the opportunity to play sports in the gender with which they identify and have it not be a big deal.”

The advertisement shows Moisier racing and training while answering questions about being a transman in sport.

Mosier says that being involved and sponsored by Nike is a dream come true.

“Being the first trans man on a U.S. men’s national team was a dream come true for me,” he said in a statement released by Nike earlier this week.

“I always wanted my name on a jersey. To represent our country at the highest level, in my sport, is just outstanding. It’s just such an amazing opportunity — and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man.”

Advertisement