Britney Spears’ son Jayden James is stepping further into the spotlight after landing a new modelling role with MAC Cosmetics.
The 19-year-old has been unveiled as the latest cover star of MACzine, the beauty brand’s digital publication, following appearances by names including Doja Cat. The striking cover features Jayden holding MAC’s Fix+ Setting Spray alongside the cheeky headline: “Who the f–k is Jayden James?”
The campaign comes during a busy year for Jayden, who has also been making his first moves into high fashion.
From Paris Runway To MAC Cosmetics
Jayden made his runway debut alongside older brother Sean Preston earlier this year at Vetements’ Spring 2027 menswear show during Paris Fashion Week.
Speaking afterwards, Jayden said he was keen to continue modelling and admitted he still had plenty to learn after his first catwalk experience.
Now, the MAC campaign marks another significant step into the fashion and beauty world.
MAC global creative director Nicola Formichetti praised Jayden’s “unique sensibility” and described him as an emerging creative talent, while also highlighting his skills as a pianist.
Jayden Talks Beauty And Skincare
In his accompanying MACzine interview, Jayden kept things refreshingly simple when asked about the secret to his skin.
“Hydration always,” he said, before admitting that his girlfriend handles most of his skincare routine.
His growing relationship with MAC also follows an appearance at the brand’s House of Glass event in Los Angeles earlier this month, where he joined guests including Gabbriette, JT and Landon Barker.
More Modelling Could Be Ahead
Jayden has previously said fashion is something he would like to explore further.
After walking for Vetements, he told Vogue that he was “definitely interested” in returning to the runway and wanted to improve his walk after feeling nervous during his debut.
He and Sean have also spoken about pursuing music, suggesting modelling may only be one part of their creative plans.
Their mother, Britney Spears, did not attend the Paris show but reportedly sent flowers and messages of support.
For now, Jayden appears to be carving out his own identity away from his famous parents — and a MAC cover is a pretty strong place to start.
