Benjamin Knox is one of Christchurch’s most renowned make-up artists and beauty stylists. Not only is he well-known and respected in the beauty scene, but also as one of the city’s most beloved drag queens – Bella Bloom! Ben has also been involved with creating Christchurch Pride’s events throughout the city’s rebuild! Little Miss Cinnamon finds out more.

What has been the highlight of being involved with Christchurch Pride and the wider LGBTQIA+ community?


A definite highlight for me is being a part of some really amazing events and getting to celebrate our diversity with our own community.

What excites you about the new emerging rebuild of Christchurch city?

There is so much that excites me about the rebuild! But already we are getting so many brilliant places to eat, drink, shop and dance. Coming into my favourite time of year, summer, I especially love how Christchurch comes to life with such vibrancy and activity!

If you could go back in time what would you tell your closeted young self?

I would tell my young self that you are a lot stronger than you think you are! You may not have all the answers you need but that’s okay. And you’re lucky to have such great support around you.

What advice would you give members of LGBTQIA+ community who find it hard to express themselves?

I would say “Don’t be too hard on yourself!” As an LGBTQIA+ community, there are sometimes a lot of expectations. Remember to always be true to you!

While doing drag, what’s one thing you’ve learnt about make-up artistry that you would love aspiring queens to know?

The one thing I’d love aspiring queens to know is that makeup is and always will be a great outlet for creative self-expression. Your own makeup looks and aesthetic come with time and practise, and the easiest way to find these is to play!

What’s a personal beauty regime you could not live without?

I love skincare! And something I could never live without would be exfoliation. I would particularly recommend anything with salicylic acid to clear the pores. It works wonders for keeping your skin clear and bright.

What does style mean to you?

Style to me means individuality. It’s a great way of expressing your aesthetic, mood and your story through your clothing, makeup, hair and accessories.

What is a common faux pas you notice people make with their style?

The most common faux pas that I notice is the pressure on trends and fads. If you feel like they don’t fit into your own personal brand, be sure to give them a miss.

Keep up-to-date by following Christchurch Pride at