HE-DEVIL!! Graham Norton Drops New Wicked Rich Crafted Red With Invivo

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LGBTQ+ icon, chat show legend, wine blender and gin distiller Graham Norton is set to unleash his latest wine with Kiwi wine innovators and spirits company Invivo. The wine is called HE-DEVIL – a wicked, rich crafted red!

Created by Graham Norton and Invivo Co-founders Rob Cameron and Tim Lightbourne, HE-DEVIL is a bold, intense and fruit-forward wine and taps into the demand for full-bodied styles of red – a style that is rapidly rising in popularity globally and is positioned to set the wine world in New Zealand alight.

To celebrate the launch, Invivo will be releasing a limited edition first drop of the He-Devil for pre-sale* on Halloween (Sunday 31 October 2021) exclusively in Aotearoa before its global launch at he-devil.com.

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Along with the limited edition first drop, every purchase will also go into the draw to win one of SIX He-Devil gift packs, including a copy of Graham Norton’s memoir ‘The Life and Loves of a He-Devil.’

Tying in with the most supernatural Sunday of the year, Invivo and Graham Norton have also created a free downloadable spooky background for your zoom meetings, google hangouts and team calls this Halloween week, inspired by the new sinfully sumptuous red wine and featuring a ghostly Graham Norton flickering in a haunted house virtual background.

Graham Norton's Own He-Devil

Created by Graham Norton and Invivo Co-founders Rob Cameron and Tim Lightbourne, HE-DEVIL is a bold, intense and fruit-forward wine and taps into the demand for full-bodied styles of red – a style that is rapidly rising in popularity globally and is positioned to set the wine world in New Zealand alight.

Invivo is working with a leading winery in Argentina to source the grapes for the HE-DEVIL. The wine is made from Malbec grapes in Northern Mendoza – an area boasting a gorgeously warm climate and low levels of rainfall.  The wine is a deep purple colour in the glass, with a bouquet of sweet spice and plum compote that envelopes the palate with a supple, toasty finish – making it the perfect red for your barbecues this summer.

Speaking bout his new drop, Graham says, “If you’re looking for a well-behaved wine, well – this isn’t it. HE-DEVIL was created to turn heads, break hearts and leave you wanting more… and it’s delivered on all counts.”

Norton’s collaboration with New Zealand wine and spirits producer Invivo & Co continues to go from strength to strength, and follows The business partners recently celebrating the production of their ten millionth bottle of wine together and are set to produce their 15 millionth bottle of wine this year; a landmark moment since their first run of just 14,000 bottles of Marlborough Sauvignon Blanc in 2014. 

“Tasting and blending with Graham is always lots of fun – he’s so good at it now, he has an amazing palate and always makes it a fantastic experience. It’s great to see him roll up his sleeves and get stuck in – to make sure each wine or spirit tastes just right,” explains Invivo Co-founder and winemaker Cameron.

Graham is Growing

Graham Norton’s Own Wine and Spirits collection is the most awarded celebrity wine brand in recent years, is now available in ten countries and features a Sauvignon Blanc, Rosé, Shiraz, Malbec, Prosecco, Rosé Prosecco and two Irish Gins – one in the London Dry Style and one Pink.

Following the first drop release, the He Devil will be in stores from mid-November, including Bottle O, Countdown, and other good liquor stores.


*You must be 18 years or older to order. Orders from the first drop will be delivered around mid-late November 2021.

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